Our Name + Logo: Southern Wisconsin Wedding Venue

During our tours, many couples ask “does Eloise mean something?” or “where did the name come from?”.

I am delighted to share this story with you! 

The idea to build a wedding venue in Southern Wisconsin started shortly after Ben and I got married. At that time, Ben and I were living in Southern California (SoCal) but since we both grew up in Wisconsin, there was no way we weren’t getting married in our home state. We said our “I do’s” in Madison and then jumped on a plane to head back to California. Our jobs took us to different ends of California during our first year of marriage. Ben got moved to the Northern part of Cali (NorCal) and I was “stuck” in SoCal enjoying the beach, sun, and eating my weight in sushi.

Normally after your wedding is done you stop wedding planning. Right?! Well that wasn’t the case for me. Ben would fly down every weekend to visit me not knowing that I spent most of my free time during the week researching and designing what is now The Eloise. I’d get home from what I thought was my dream job and sit at my computer all night researching wedding venues. I talked with vendors and couples in wedding planning groups to understand their wants and needs when selecting a wedding venue. I did about 6 months of research before I really started designing The Eloise.

I had some rough sketches done, color palette picked out , and an inspiration board created. It was around the time that I started researching the location of where this venue would hypothetically be if we were to build it that I realized I was starting a business.

It came time when I needed a name for the venue. In my mind, if I put a name to it then it was real. If it remained “no name venue”, then it was just an idea that would never leave my notebook. So I set out for the perfect name. 

I took the Pacific Coast Highway to and from work everyday. It was about an hour drive both ways but the views of the beach and palm trees made the commute more tolerable. I usually spent that time dreaming about building a wedding venue and what it would look like. I’d think about my own struggles finding a wedding venue and how I’d make it different for other couples. I’d think about a modern venue, clean lines, sleek look, and white walls. I’d dream about tall ceilings, lots of windows and elegant chandeliers all the way into work. I’d listen to wedding and business podcasts and become inspired as I drove home from what I thought was my dream job.  

On one particular day while driving home from work I came up with the name for the venue. I was pondering over a name for some time and nothing really stuck with me. I wanted a name that meant something. A name that when you heard it, evoked an emotion. A name that was stately and bold yet represented elegance, romance, and sophistication. On that day sitting in traffic and peering out to the ocean, it hit me like a wave crashing onto the beach. Everything that I wanted in a name, is what my grandma Eloise represented to me.  From that day on, the venue was called The Eloise.

Our Logo

I was stopped dead in my scroll while on Instagram when I came across Tiereny from Scopetheory. Her branding, message, energy, and everything about her spoke to me. She made the process of creating our logo so much fun and I couldn’t believe how quick and easy it was.

I would be lying if I said I wasn’t nervous because I was. I even had a little “rebranding remorse” but Tiereny’s words of encouragement, effective communication, sharp listening, and sincere understanding of our business kept my nerves at bay while allowing me to embrace and enjoy this experience. 

Our Primary Logo

There are so many elements about our primary logo that I love. The timeless, romantic, and modern flare of the logo reflects the design of the venue. The font is sleek and modern which again, ties into the modern design of the venue. The unique edging of the font brings a subtle elegance to it. The angular edges are like a diamond in a ring and the tapered “O” represents a wedding band.

Our submark incorporates the “E” and tapered “O” to simplify and highlight the stunning characteristics of our primary logo. 

Our brand icon was something special that Tiereny included for us. It was unexpected and brought tears to my eyes when I saw it. My grandma Eloise and I love peonies and she actually grew them on our family farm. In the last branding presentation we had, Tiereny surprised us with this beautiful icon of a peony and our trademark “Elegance Made Simple”. Everytime I look at this, it tugs on my heart strings. It makes me think of my Grandma Eloise and the journey of building this wedding venue. To think 4 years ago I was just sitting in my car naming the venue The Eloise. Here we are, less than three months away from opening the venue and having our first wedding!!

A business’s name and logo is so much more than just a name and logo. There is always a story behind it and The Eloise is no different. There is a lot of sentimental meaning behind our story. It’s filled with a bunch of love and passion and it is our mission to put that same energy into helping our couples. We are so excited and very honored to have The Eloise be a part of your wedding day and love story. We can’t wait to hear more about your love story and how The Eloise can make your wedding day dreams come true. 

Email us today for more information about The Eloise or to schedule your tour. info@theeloiseevents.com